Effective product safety governance begins before products are made available to customers. SHEIN requires sellers to comply with product safety requirements that are developed with reference to the laws and regulations of the markets in which products are sold, as well as internationally recognised standards. Drawing on major regulatory frameworks, including the U.S. Consumer Product Safety Act (CPSA), the EU General Product Safety Regulation (GPSR), sector and product category-specific regulations and other market-specific requirements, we have established category-specific product safety requirements covering areas such as restricted substances, labelling obligations and other applicable product safety requirements.

Our global legal and compliance teams continuously monitor regulatory developments across the markets where we operate to help ensure our product safety requirements remain aligned with evolving legal obligations. These updates are translated into clear policies and practical guidance that help sellers understand and meet applicable product safety requirements.

As part of the product listing process, products undergo product safety reviews designed to verify that required documentation and information have been provided. For some product categories, including electronics, childrens' and baby products, childrens' toys, cosmetics, medical devices, personal protective equipment and textiles, additional documentation requirements may apply. Depending on the category, sellers may be required to provide product certificates, physical and chemical testing reports, labelling materials, product instructions and other compliance documentation. These submissions are reviewed through a combination of automated system checks, detection and verification tools and manual assessments before products can be listed on the platform.

Documentation reviews are complemented by a multi-layered approach to product testing and independent verification. Product inspections are conducted at multiple stages within the fulfilment process, including routine warehouse inbound inspections and product sampling activities, helping to verify that products continue to meet applicable product safety requirements.

Our product safety testing programme covers a broad range of product categories and is designed to assess compliance with applicable regulatory requirements before and after products are listed on our platform. Depending on the product category and associated risks, testing may include chemical safety, mechanical and physical safety, and performance and functional safety assessments.

Chemical safety testing helps identify the presence and concentration of restricted substances in products and their components, including heavy metals, phthalates, formaldehyde, azo dyes and other substances regulated under frameworks such as REACH, RoHS and applicable national product safety legislation. For textiles, testing may extend beyond the base fabric to ancillary components such as zips, buttons and fasteners based on applicable requirements and risk assessments.

Mechanical and physical safety testing evaluates how products perform under normal and reasonably foreseeable use. For children's products, testing is conducted with reference to recognised international standards, including EN 71, ASTM F963 and ISO 8124, and includes assessments for potential choking hazards, pull-strength testing of attached components and abuse testing that simulates typical patterns of use. For other regulated product categories, testing is tailored to applicable product-specific safety requirements.

Where products make specific safety or performance-related claims, additional testing may be conducted to verify compliance with applicable regulatory requirements. Depending on the product category, this may include assessments such as electrical safety, electromagnetic compatibility, specific absorption rate (SAR) testing, water resistance, UV protection or other relevant product safety evaluations. Testing is carried out on products selected through risk-based and random sampling both before products are listed and on an ongoing basis after they become available on the platform.

These efforts are further supported through partnerships with internationally recognised Testing, Inspection and Certification (TIC) organisations, including Bureau Veritas, Intertek, SGS and TÜV SÜD. Independent testing and technical expertise from these partners strengthen our product safety oversight and help reinforce the effectiveness of our governance framework. All partner laboratories hold relevant ISO/IEC 17025 accreditation or equivalent certification, ensuring that their testing results satisfy internationally recognised standards of technical competence and impartiality.

Product safety oversight continues throughout a product's lifecycle on the platform. SHEIN operates a continuous monitoring programme that combines technology and compliance expertise to help identify potential product safety risks after products have been listed.

Our monitoring framework includes product screening, manual reviews, random but targeted product sampling, inspections and analysis of consumer feedback and other performance indicators. We have also expanded our use of automated detection tools to support dynamic product scanning, real-time risk identification and semantic analysis of customer reviews and feedback, helping us detect potential product safety concerns more quickly and accurately.

In addition, we actively monitor product recall notices and regulatory alerts issued by authorities around the world. Insights from these sources help us identify potentially similar products on our platform and support timely risk mitigation measures where appropriate. By combining technology-enabled monitoring with expert review and independent verification, we continuously strengthen our ability to identify potential issues early and improve product safety outcomes over time.

Maintaining product safety requires both clear accountability and ongoing seller support. We continuously evaluate sellers using a range of product safety indicators, including documentation reviews, inspection outcomes, testing results and customer feedback, helping us identify where additional oversight or corrective actions may be required.

Where products or sellers fail to meet our product safety requirements, we take action appropriate to the nature and severity of the issue. Depending on the circumstances, this may include requiring corrective actions, removing product listings, applying operational restrictions, or removing sellers from the platform. Whenever SHEIN becomes aware of a product safety claim relating to a product, the product is removed from sale as a precautionary measure while an investigation is conducted.

Alongside enforcement, we continue to invest in seller education and capability building. Through dedicated training sessions, our Seller Education Hub, product safety guidance materials and collaboration with industry experts and accredited Testing, Inspection and Certification organisations, sellers have access to practical resources that help them understand evolving product safety requirements and strengthen compliance throughout their operations.

Insights from monitoring activities, inspections, testing, investigations, enforcement actions and regulatory developments are continuously incorporated into our governance framework. This cycle of continuous improvement enables us to refine our standards, strengthen our controls, improve seller performance and respond to evolving product safety expectations across the markets where we operate.

SHEIN takes steps to proactively identify and address potential intellectual property infringements efficiently. As part of our ongoing governance efforts, we conduct continuous reviews of product listings using a comprehensive database of protected intellectual property, including trademarks, copyrighted works and patents across different product categories.

Our technology-enabled monitoring capabilities combine image recognition, text analysis and brand-specific classifiers to help identify listings that may contain counterfeit or infringing products. These capabilities compare product images, listing content and other marketplace signals against protected intellectual property records to identify potential matches—often before products become visible to customers. Potential infringements are then reviewed by marketplace governance teams before any enforcement action is taken. Where infringement is confirmed, the relevant listings are promptly removed from the platform and appropriate action is taken against the seller.

We also work directly with brand owners through our Intellectual Property Protection Portal, providing rights holders with a dedicated channel to report suspected infringements and receive expedited review. In addition, regulatory authorities, media organisations and other credible third parties can report potential infringements through dedicated reporting channels. Every report is assessed by SHEIN's legal and compliance teams to determine whether an infringement has occurred, and appropriate actions are taken in each case.

Depending on the nature and severity of the violation, enforcement actions may include requiring corrective action, restricting new listings, imposing account restrictions or permanently removing sellers from our platform in cases of serious or repeated violations.

Complementing our intellectual property protection efforts, SHEIN has established dedicated measures to help prevent counterfeit goods from entering and remaining on our platform through seller verification, ongoing monitoring, independent product authentication and structured enforcement.

Before sellers are permitted to offer branded products, they are required to provide documentation demonstrating their authorisation to sell those goods, such as brand authorisation letters or proof of legitimate sourcing. These credentials undergo both automated verification and manual assessment before approval is granted. We also conduct periodic reviews to help ensure sellers continue to meet platform requirements over time.

Once products are available on the platform, we continue to monitor for indicators that may suggest counterfeit activity. Intelligent risk detection models analyse a broad range of signals—including pricing anomalies, product images, listing content, customer feedback, and other behavioural indicators—to identify products that may warrant further investigation. High-risk listings are escalated for compliance review and, where counterfeit activity is confirmed, the listings are promptly removed and appropriate enforcement measures are taken.

As an additional safeguard, SHEIN conducts mystery purchases of branded products and submits them to independent third-party authentication service providers for professional verification. Items purchased under this initiative are selected based on their risk-profiles and any charactieristics flagged as "abnormal", such as customer feedback. Where counterfeit goods are identified, the relevant listings are immediately removed from the platform and sellers are subject to enforcement actions.

Together, these interconnected measures form an integrated governance framework that helps protect intellectual property rights, combat counterfeit goods, strengthen consumer confidence and support a trusted marketplace for brands, sellers and customers.

Cases of suspected IP infringement or counterfeit products can be reported at www.shein.com/ip-complaint 

Throughout a seller's lifecycle on the platform, SHEIN monitors account activity using automated detections systems that analyse patterns across listings, transactions and seller's actions to identify potential risks. Machine learning based systems continuously analyse marketplace signals to detect unusual patterns and potential abuse across products, accounts and transactions that could indicate nefarious efforts by bad actors. These capabilities include anomaly detection to identify fake reviews and listing abuse, natural language processing to detect misleading content and prohibited claims, image recognition technology to identify misleading product imagery, and graph-based network analysis that uncovers coordinated networks of fraudulent accounts.

At SHEIN, risk-based authentication and real-time assessment help protect customer accounts by detecting suspicious activity, such as credential stuffing and account takeover attempts. Where SHEIN manages payment transactions, transactions are also evaluated through a risk assessment engine that analyses payment and behavioural signals within milliseconds. This enables us to identify potentially fraudulent transactions, payment fraud and other suspicious activity while helping legitimate customers complete their purchases with minimal disruption. Additionally, SHEIN only works with reputable and recognised payment partners that have undergone screening and have been assessed to uphold the same standards of accountability and risk aversion, with robust enforcement guidelines and track records. SHEIN is in constant communication and works closely with payment partners to detect and take action against suspicious activity.

Our fraud prevention capabilities also extend beyond payment. We also maintain dedicated detection models that help identify abuse involving promotional campaigns, coupon misuse, fake referrals, malicious refund requests, false delivery claims and return fraud. For high-demand product launches and promotional events, additional safeguards, such as behavioural analysis and human verification, help prevent automated purchasing and large-scale scalping, supporting fair access for genuine customers.

Sophisticated fraud often involves coordinated networks rather than isolated accounts. Our graph intelligence capabilities analyse relationships across payment methods, logistics information and behavioural patterns to identify linked accounts and detect organised fraud schemes, review manipulation networks and other forms of coordinated abuse.

These insights strengthen our ability to identify emerging fraud patterns, disrupt organised activity and continuously improve our risk detection capabilities across the platform.

Preventing fraud requires collaboration beyond any single platform. We work closely with law enforcement agencies, payment providers, industry partners and regulatory authorities to support investigations and strengthen collective efforts against organised fraud and online scams. When suspicious activity is identified, our marketplace governance team investigates each case and takes action based on the available evidence. Depending on the nature and severity of the activity, actions may include blocking listings before publication, restricting account functionality, suspending seller accounts, preventing fraudulent transactions, removing abusive accounts, as well as reporting instances of fraud to relevant authorities.

SHEIN maintains clear standards that define the requirements for product listings and other marketplace content. These standards are developed with reference to applicable laws and regulations across the markets in which we operate and establish clear expectations for the information sellers provide to customers. They prohibit illegal content, explicit or offensive material, misleading product information, false or unsubstantiated claims, deceptive marketing practices and other content that violates our platform rules or regulatory obligations. These requirements are communicated through our platform policies, seller guidance and educational resources, and updated regularly, helping sellers understand their responsibilities.

Automated detection screening is embedded within this governance framework to identify potential compliance risks. Drawing on a combination of rules-based systems and automated detection, these technologies can review multiple elements of a listing, including product titles, descriptions, images, videos, and product attributes, to flag prohibited terms, misleading claims, inappropriate imagery, duplicate content, and other indicators of non-compliance. Such technology-driven screening enables SHEIN to manage content and information proactively and consistently, preventing harm before it ever reaches the consumer.

Published listings are regularly rescanned using automated detection technologies to identify newly emerging risks, changes made by sellers after publication and evolving compliance concerns. As our detection capabilities continue to evolve, previously published listings may also be reassessed against newly developed detection models or updated platform policies.

Our monitoring framework incorporates multiple sources of intelligence beyond automated detection. Customer feedback, notices from regulators, rights holders and other stakeholders, together with internal monitoring activities, provide additional signals that help identify content requiring further review. These multiple sources of information are assessed by compliance teams who determine whether additional investigation or enforcement action is required.