Bucharest, Romania – July 23, 2026 – SHEIN, the global online fashion and lifestyle retailer, today announced a partnership with Romanian e-commerce automation platform easySales, introducing enhanced services for Romanian sellers on SHEIN Marketplace that create a more integrated and efficient selling experience.

SHEIN Marketplace launched in Romania earlier this year, enabling local brands and retailers to list their products and reach SHEIN's growing customer base in Romania, as well as more than 100 million customers across Europe.

The new integration with easySales makes it simpler for Romanian merchants to join the SHEIN Marketplace by automating key operational processes, reducing the complexity of selling across multiple markets and giving sellers greater control over their day-to-day operations.

The partnership forms part of SHEIN's continued investment in expanding its Marketplace ecosystem across Europe, supporting local businesses as they grow internationally while offering customers a wider selection of products.

"We're pleased to see a growing number of Romanian sellers joining SHEIN Marketplace since our recent launch," said Michał Kania, Public Affairs Director, Central & Eastern Europe at SHEIN. “And we're delighted to partner with easySales to help more Romanian businesses looking to sell across Europe through SHEIN Marketplace.

"By working with trusted local technology partners, we're helping sellers spend less time managing marketplace operations and more time growing their businesses, while continuing to enhance the shopping experience for our Romanian customers.

"Across Europe, we've seen brands, sellers and SMEs significantly expand their reach through SHEIN Marketplace, and we're excited to support even more Romanian businesses as they grow internationally." The integration provides Romanian sellers with a streamlined selling experience, enabling them to retain full control over their product assortment and brand identity while benefiting from SHEIN's growing Marketplace platform.

"The partnership with SHEIN opens up significant new opportunities for Romanian merchants at a time when expanding into new sales channels is essential for sustainable growth," said Ciprian Cazacu, CEO and Co-founder of easySales.

"SHEIN already has a strong community of customers in central and eastern Europe, and through easySales, local merchants can now efficiently serve this demand without having to manage complex technical integrations. We are proud to be the technology partner helping Romanian businesses access a global retail ecosystem."

The direct integration allows merchants to list products on SHEIN Marketplace, synchronise inventory, translate product information into supported marketplace languages, and manage orders and logistics through a single platform.

Sellers also benefit from native integration with SHEIN logistics, including AWB generation and carrier allocation in line with marketplace requirements, alongside advanced automation tools for pricing, order management and cross-border sales, and there has already been strong interest from Romanian businesses looking to expand internationally.

Interested sellers can find out more about joining SHEIN Marketplace here: https://seller-eu.shein.com/homepage

About easySales: easySales is a B2B platform and a fast-growing start-up, launched in April 2019. The platform became popular through cloud services that connect e-commerce players with all external systems in just a few minutes. The main benefits are: centralized order management from multiple channels, rapid listing of products on multiple sales channels, real-time stock synchronization, dynamic analysis of prices and sales, and automatic translation. Recently, the evolution of easySales was recognized through the Gold Award distinction within the InnovX Scale Up Accelerator finale. More information is available on www.easy-sales.com. easySales Media enquiries: Silviu Nicolescu, 0040735012243 [email protected]