BERLIN, Germany. March 18, 2026 – SHEIN, a global online fashion and lifestyle retailer, today announced the rollout of an enhanced, localized marketplace experience for German sellers, designed to provide brands and retailers with a more integrated and efficient environment to manage their growth on the platform. The refreshed approach reflects SHEIN’s ongoing localization efforts and builds on feedback from sellers to further optimize onboarding, platform integration and day-to-day operational processes. At the same time, the growing marketplace ecosystem allows customers to benefit from a broader assortment of categories, brands and product, enhancing the overall shopping experience with greater choice and a more seamless journey on the platform.

The enhancements make it even more intuitive for German sellers to list their products on SHEIN’s marketplace, allowing them to scale their businesses and reach more than 100 million customers across Europe, and even more internationally, through SHEIN’s global platform. Among leading German brands to join the platform are names like multi-brand fashion store and service provider for the marketplace business, Leogra Trading GmbH, online lighting specialist, Lampenwelt, and floor coverings specialist, Floordirekt.

By joining the platform, sellers can gain access to SHEIN’s international customer network and benefit from real-time insights into product performance. They will receive support from a dedicated team that works closely with brands and retailers to help tailor their offer to customer demand while preserving their brand identity and positioning. Additionally, sellers will enjoy a streamlined product delivery process as well as visibility through SHEIN’s global marketing campaigns and social media channels.

“As an active seller on the SHEIN Marketplace, we experience firsthand the significant growth potential this platform offers to brands. At the same time, through Leogra Services, we support numerous manufacturers and retailers in unlocking that same potential—covering everything from technical integration and content optimization to pricing and operational management. The continued enhancement of the SHEIN Marketplace provides German brands with easier access to international reach, clearer product performance insights, and more efficient processes. It allows us to combine our own practical experience as a seller with true partnership in helping brands scale successfully.” - Daniel Müller, CEO, Leogra Trading GmbH & Leogra Services .

SHEIN’s Marketplace in Germany enables a broader ecosystem that connects sellers with a network of partners supporting their growth on the platform: In addition to the more than 600 German sellers that have already joined the Marketplace, the ecosystem includes technology providers such as Channel Pilot and SimpleSell, as well as logistics partners including Fedex. These partners support sellers with system integration, operational management and logistics capabilities, helping them scale their businesses and reach customers across Europe through the SHEIN platform.

As part of this ecosystem, SHEIN has partnered with SimpleSell, a Germany-based shipping software provider that helps online sellers streamline their order processing operations. SimpleSell focuses on automating key logistics workflows by connecting online shops and marketplaces with shipping carriers, enabling merchants to automatically generate shipping labels in seconds and manage shipments within one system. Through this integration, sellers can connect SHEIN to their existing shipping infrastructure and handle shipping labels, deliveries and order processing directly within their established fulfillment workflows. This helps merchants handle order volumes more efficiently while reducing manual steps and operational complexity across their logistics operations.

“We are excited to work with SHEIN and support sellers in streamlining their fulfillment through automation”, said Simon Kollross, CEO at SimpleSell. “Efficient core operations such as automated shipping and order processing are essential for creating a smooth customer experience. Marketplaces play a key role in modern e-commerce, and we are proud to contribute as one of the first partners in the German market to help sellers succeed on these platforms.”.

“Germany represents a key market for SHEIN and its marketplace in Europe. By enhancing the seller experience and strengthening integrations with local partners, we aim to make a meaningful contribution to the regions where we operate. The improvements make it easier for German brands and retailers to scale their operations and connect with SHEIN’s global customer base, while maintaining full control over their brand and assortment.” says Christina Fontana, Senior Director for Brand Operations EMEA at SHEIN.

Today, SHEIN operates as a platform for growth, enabling brands and sellers to access tools, logistics and visibility to reach international markets. Launched in 2023, the SHEIN Marketplace supports local brands in expanding across borders by providing access to broader audiences, while allowing sellers to retain control over content and brand identity. In Europe, the marketplace is currently active in Germany, France, Italy, Spain, Portugal, Austria, Romania, Netherlands, Sweden, Poland and the UK, enabling brands to reach customers both across Europe and globally. Close to 10,000 European brands and retailers are already being supported by SHEIN’s Marketplace’s network of logistics, payments and technology partners, with a 99% retention rate among European sellers.