London, United Kingdom – 27 April 2026 – SHEIN, the global online fashion and lifestyle retailer, today announced a new suite of localised services for UK sellers on the SHEIN Marketplace, creating a more integrated and efficient platform for brands and retailers looking to grow their businesses online.

Launched in the UK in 2024, SHEIN Marketplace enables brands and sellers to list their products online, allowing them to scale their businesses and reach more than 100 million customers across Europe, and even more internationally, through SHEIN’s global platform.

SHEIN has now partnered with THG Fulfil to offer a direct integration, to provide sellers with world-class global logistics capabilities. The partnership allows orders to flow straight from the SHEIN marketplace into THG Fulfil’s advanced network, creating a frictionless, end-to-end process for sellers including a seamless returns flow, late-night cut-offs for next day delivery, and a streamlined pathway to scale.

“We’re pleased to see more than 2,500 UK sellers active on SHEIN Marketplace,” said Christina Fontana, Senior Director for Brand Operations EMEA at SHEIN. “It’s especially encouraging to see British brands growing their footprint and sales across Europe through the SHEIN platform.

“By enhancing the seller experience and strengthening integrations with local partners, such as with THG Fulfil, we've made it easier for UK brands and retailers to scale their operations while maintaining full control over their brand and assortment. We've seen particular success with small and medium-sized businesses who are transforming their sales by plugging into our platform, and we're excited to help even more British businesses succeed.”

With more than 2,500 UK businesses active on SHEIN Marketplace, these improvements – built on feedback from sellers – will make it even more intuitive for UK sellers to access tools, logistics and visibility to reach international markets, offering supports in expanding across borders, while allowing sellers to retain control over content and brand identity.

Additionally, sellers will enjoy a streamlined product delivery process as well as visibility through SHEIN’s global marketing campaigns and social media channels. “We are proud to partner with SHEIN and provide the powerful fulfilment and courier management infrastructure that will help brands succeed on its marketplace,” said Darren Rajanah, Chief Revenue Officer, THG Ingenuity.

“Our technology offers sellers a distinct competitive advantage, creating a seamless process for launching on the platform and ensuring their customers receive a world-class delivery experience. We are excited to be named SHEIN’s official beauty partner and look forward to supporting brands of all sizes as they scale and grow.”

Interested sellers can find out more about joining SHEIN Marketplace here: https://seller-eu.shein.com/homepage

About THG Ingenuity THG Ingenuity provides cutting-edge ecommerce solutions for clients designed to accelerate brand growth. It comprises THG Commerce, a complete commerce solution with the highest performing technology platform in market, THG Fulfil, a provider of world-class fulfilment engineered to improve customer retention, and THG Studios, an award-winning creative agency providing a range of services from campaigns and content creation to videography and photography. With its expertise in building direct to consumer brands, Ingenuity is uniquely positioned to bring pertinent, pragmatic, and global know-how across all aspects of commerce.

THG Ingenuity Media enquiries: [email protected]